Effect of social media marketing on consumer buying behavior towards clothes in the context of Kathmandu Valley
Renu KC, Sabina Budhathoki, Sajeet Bajracharya, Sapana Bhatt and Shubhangee Mishra
| Year of publication: |
2022
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|---|---|
| Authors: | KC, Renu ; Budhathoki, Sabina ; Bajracharya, Sajeet ; Bhatt, Sapana ; Mishra, Shubhangee |
| Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 7.2022, 1, p. 159-171
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| Subject: | consumer buying behavior | attraction | interaction | word-of mouth | trendiness | celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294162