Effect of Social Media on Online Shopping Behaviour of Apparels in Jaipur City- an Analytical Review

Social media tools have become superb channels for marketers to reach consumers. Social media is important for marketers because it allows them to dialogue directly with consumers, which in turn engages consumers directly with company brands. Social media has revolutionized consumer purchasing behavior over the last few years, directly impacting the way they buy products and services. The fact that there are billions of opinions and reviews out there means marketers have to change their perception about social media from ‘fun to have’ to ‘must focus on’. The use of social media platforms such as Twitter, LinkedIn, blogs and Face book among buyers has grown considerably over the last two years. The objective of the paper is to study the effect of social networking sites on online shopping behaviour of apparels in Jaipur city .For this purpose secondary data have been used and researcher has tried to review studies based on online shopping behaviour which are done in Jaipur