Effect of social media sharing on destination brand awareness and destination quality
Bekir Bora Dedeoğlu, Mathilda van Niekerk, Kemal Gürkan Küçükergin, Marcella De Martino, Fevzi Okumuş
| Year of publication: |
2020
|
|---|---|
| Authors: | Dedeoğlu, Bekir Bora ; Van Niekerk, Mathilda ; Kucukergin, Kemal Gurkan ; De Martino, Marcella ; Okumuş, Fevzi |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 26.2020, 1, p. 33-56
|
| Subject: | Brand awareness | country of origin image | Destination Management Organization (DMO) | destination quality | macro image of country | micro image of country | social media sharing | Destinationsmanagement | Destination management | Social Web | Social web | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766719858644 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012166141