Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Dong Hong Zhu, Hui Sun, Ya Ping Chang
| Year of publication: |
July 2016
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| Authors: | Zhu, Dong Hong ; Sun, Hui ; Chang, Ya Ping |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 287-293
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| Subject: | Online brand community | Social support | Informational support | Emotional support | Customer satisfaction | Customer citizenship behavior | Kundenzufriedenheit | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Emotion | Arbeitsverhalten | Work behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.04.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011528724