Effect of temporal spacing between advertising exposures : evidence from online field experiments
Navdeep S. Sahni
| Year of publication: |
2015
|
|---|---|
| Authors: | Sahni, Navdeep S. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 13.2015, 3, p. 204-247
|
| Subject: | Advertising | Search advertising | Spacing effect | Temporal spacing | Repeated advertising | ACT-R model | Cognitive psychology | Memory-based model | Long-term effects of ad | Carryover effects | Goodwill model | Advertising experiments | Randomized field experiments | Field experiments | Werbung | Werbewirkung | Advertising effects | Experiment | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Zeit | Time | Kaufentscheidung | Purchase decision | Kognition | Cognition |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enth. in: Vol. 13.2015,3, S. 249-250 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409856