Effect of the Social Media Marketing Strategy on Customer Participation Intention in Light of the Mediating Role of Customer Perceived Value
Ardeshir Bazrkar, Mohammad Hajimohammadi, Erfan Aramoon, Vahid Aramoon
| Alternative title: | Utjecaj marketinške strategije društvenih medija na korisnikovu namjeru sudjelovanja u odnosu na medijatorsku ulogu korisnikove percipirane vrijednosti |
|---|---|
| Year of publication: |
2021
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| Authors: | Bazrkar, Ardeshir ; Hajimohammadi, Mohammad ; Aramoon, Erfan ; Aramoon, Vahid |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 33.2021, 1, p. 41-58
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| Subject: | social media marketing strategy | customer participation intention | customer perceived value | Iran insurance industry | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Iran | Kundenwert | Customer value | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2021.33.1.41 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012653345