Effect of YouTube unboxing videos on viewers' perceptions and subsequent behaviours
Li-Chen Yu, Chia-Lin Hsu, Ya-An Tsui
| Year of publication: |
2025
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|---|---|
| Authors: | Yu, Li-Chen ; Hsu, Chia-Lin ; Tsui, Ya-An |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 20.2025, 1, p. 50-74
|
| Subject: | perceived trust | perceived value | purchase intention | sharing intention | social media marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Vertrauen | Confidence | Wahrnehmung | Perception | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2025.143054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015412947