The Effect of Price, Promotion, And Quality of Service On Go-jek Customer Satisfaction (Study on Students of Office Administration Education Study Program, State University of Jakarta)

The rapid development of technology has made changes in all aspects of human life. Seeing the opportunities that are getting bigger, everyone is competing to create innovations that can make it easier for humans in everyday life. One of them is in the field of transportation, namely the presence of online motorcycle taxi facilities. The presence of online motorcycle taxis helps facilitate people in their daily mobility. This research is to find out whether price, promotion and service quality affect customer satisfaction. In conducting this research, the method used is a quantitative approach which is carried out by distributing questionnaires to survey students at the State University of Jakarta in the office administration education program. The research results obtained that the price, promotion