Effective communication as a critical success factor for the integration of ERP and CRM systems : the case of Taiwan
Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Ping-Yu Hsu and Celia C. Y. Tsai
| Year of publication: |
2007
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|---|---|
| Authors: | Cheng, Julian Ming Sung ; Shih-Tse Wang, Edward ; Hsu, Ping-Yu ; Tsai, Celia C. Y. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 2.2007, 2, p. 183-199
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| Subject: | ERP-System | ERP system | Beziehungsmarketing | Relationship marketing | Interne Kommunikation | Internal communication | Erfolgsfaktor | Success factor | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003725185