Effective destination advertising : matching effect between advertising language and destination type
Jaemun Byun; SooCheong (Shawn) Jang
| Year of publication: |
2015
|
|---|---|
| Authors: | Byun, Jaemun ; Jang, Soocheong (Shawn) ; Zara, Andrea |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 50.2015, p. 31-40
|
| Subject: | Destination | Attraction | Advertisement | Language | Matching effect | Werbung | Advertising | Werbewirkung | Advertising effects | Sprache | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Matching |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312674