Effective entrepreneurial marketing on Facebook : a longitudinal study
Matthias Fink, Monika Koller, Johannes Gartner, Arne Floh, Rainer Harms
| Year of publication: |
2020
|
|---|---|
| Authors: | Fink, Matthias ; Koller, Monika ; Gartner, Johannes ; Floh, Arne ; Harms, Rainer |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 149-157
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| Subject: | Celebrity endorser credibility | Community-based marketing | Entrepreneurial marketing | Influencer marketing | Longitudinal study | Social media | Social Web | Social web | Marketingmanagement | Marketing management | Marketing | Online-Marketing | Internet marketing | Entrepreneurship | Entrepreneurship approach | Celebrity-Werbung | Celebrity endorsement | Längsschnittanalyse | Longitudinal analysis | Unternehmensgründung | Business start-up | Influencer | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230455