Effective factors of successful cloud marketing adoption by SMEs : the case of Iran
Safar Fazil (Faculty of Social Sciences, Imam Khomwini International University, Qazvin, Iran), Hamid Shirdastian and Michel Laroche (John Molson School of Business, Concordia University, Montreal, Canada)
| Year of publication: |
2015
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|---|---|
| Authors: | Fazil, Safar ; Shirdastian, Hamid ; Laroche, Michel |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 7.2015, 4, p. 415-434
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| Subject: | cloud marketing | SMEs | cloud computing | Iran | Big Data | technology adoption | developing countries | KMU | SME | Cloud Computing | Cloud computing | Entwicklungsländer | Developing countries | Innovationsakzeptanz | Innovation adoption | Big data | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011541344