Effective factors on urban brand and their prioritization from perspective of international tourists (case study: Tehran's Milad Tower)
Hossein Mohammadpour Zarandi (Faculty Member, Faculty of Humanities, University of Science and Culture, President of Iran Urban Economics Scientific Association), Ali Hassani (Faculty Member, Faculty of Tourism Sciences, University of Science and Culture, Tehran, Iran), Naser Aminian (Ph.D. Student of Tourism Management University of Science and Culture, Tehran, Iran)
| Year of publication: |
2016
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|---|---|
| Authors: | Zarandi, Hossein Mohammadpour ; Hassani, Ali ; Aminian, Naser |
| Published in: |
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association. - [Tehran] : [Iran Urban Economics Scientific Association], ISSN 2345-2870, ZDB-ID 2854777-9. - Vol. 4.2016, 14, p. 115-136
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| Subject: | urban brand | aspects of urban brand | urban tourist | Tehran Milad Tower | Markenführung | Brand management | Urbanisierung | Urbanization | Stadtmarketing | City marketing | Urlaubsverhalten | Holiday behaviour | Markenartikel | Brand | Tourismusmarketing | Tourism marketing | Städtetourismus | Urban tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/178 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560761