Effective marketing communications : a skills and activity-based approach
Alan H. Anderson and David Kleiner
| Year of publication: |
1995
|
|---|---|
| Authors: | Anderson, Alan H. ; Kleiner, David |
| Publisher: |
Oxford [u.a.] : Blackwell Business |
| Subject: | Marketing | Kommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXX, 249 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-631-19126-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004312309