Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Gary L. Lilien; John H. Roberts; Venkatesh Shankar
| Year of publication: |
2013
|
|---|---|
| Authors: | Lilien, Gary L. ; Roberts, John H. ; Shankar, Venkatesh |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 2, p. 229-245
|
| Subject: | Marketingtheorie | Marketing theory | Innovationswettbewerb | Technology competition | Management-Informationssystem | Management information system | Bibliometrie | Bibliometrics | 2003-2012 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009736692