Effective radio advertising : [a guide to winning customers with targeted campaigns and creative commercials]
Marc G. Weinberger ; Leland Campbell ; Beth Brody
| Year of publication: |
1994 ; 1. print.
|
|---|---|
| Authors: | Weinberger, Marc G. ; Campbell, Leland ; Brody, Beth |
| Publisher: |
New York : Lexington Books [u.a.] |
| Extent: | IX, 174 S. : graph. Darst. 1 CD |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-669-25003-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004313144