Effective strategic planning for competitive advantage : ten steps for technical professions
David L. Goetsch
| Year of publication: |
c 2006
|
|---|---|
| Authors: | Goetsch, David L. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson/Prentice Hall |
| Subject: | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XII, 205 S 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Understand the concepts of competition and competitive advantage -- Understand the concept of value as it relates to competitive advantage -- Know the rationale for strategic planning -- Understand the strategic planning process -- Collect, organize, and analyze data -- Make informed predictions -- Adopt a strategic emphasis and competitive strategy -- Write the strategic plan -- Execute the strategic plan -- Understand how a strategic plan comes together from start to finish |
| ISBN: | 0-13-048525-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002705260