Effective strategies followed by multinational enterprises expanding into Africa
Zihné Coetzee, Henri Bezuidenhout, Gabriel Mhonyera
| Year of publication: |
2020
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|---|---|
| Authors: | Coetzee, Zihné ; Bezuidenhout, Henri ; Mhonyera, Gabriel |
| Published in: |
Journal of economic and financial sciences : JEF. - Johannesburg : Univ., ISSN 2312-2803, ZDB-ID 2824729-2. - Vol. 13.2020, 1, p. 1-12
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| Subject: | Africa | business strategies | exports | foreign direct investment | investment | multinational enterprises | retail sector | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Afrika | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry | Export | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4102/jef.v13i1.511 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012321130