Effectiveness of brand placement: New insights about viewers
| Year of publication: |
2008
|
|---|---|
| Authors: | Lehu, Jean-Marc ; Bressoud, Etienne |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 61.2008, 10, p. 1083-1090
|
| Publisher: |
Elsevier |