Effectiveness of coop advertising programs in competitive distribution channels
Salma Karray; Georges Zaccour
| Year of publication: |
2007
|
|---|---|
| Authors: | Karray, Salma ; Zaccour, Georges |
| Published in: |
International game theory review. - [River Edge], NJ [u.a.] : World Scientific, ISSN 0219-1989, ZDB-ID 1500913-0. - Vol. 9.2007, 2, p. 151-167
|
| Subject: | Vertriebsweg | Distribution channel | Werbung | Advertising | Einzelhandel | Retail trade | Gefangenendilemma | Prisoner's dilemma | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522877