Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure
| Year of publication: |
2013
|
|---|---|
| Authors: | Krishnan, Balaji C. ; Dutta, Sujay ; Jha, Subhash |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 89.2013, 1, p. 105-113
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