Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Balaji C. Krishnan; Sujay Dutta; Subhash Jha
| Year of publication: |
2013
|
|---|---|
| Authors: | Krishnan, Balaji C. ; Dutta, Sujay ; Jha, Subhash |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 1, p. 105-113
|
| Subject: | Einzelhandelspreis | Retail price | Intertemporale Entscheidung | Intertemporal choice | Entscheidung unter Unsicherheit | Decision under uncertainty | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009732735