Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism
Yue Meng-Lewis; Des Thwaites; Kishore Gopalakrishna Pillai
| Year of publication: |
2014
|
|---|---|
| Authors: | Meng-Lewis, Yue ; Thwaites, Des ; Pillai, Kishore Gopalakrishna |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 15.2014, 2, p. 107-123
|
| Subject: | Olympic sponsorship | event involvement | consumer ethnocentrism | economic animosity | intergroup emotions thery | multiple mediation effects | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Sportveranstaltung | Sport event | Emotion | Sportmarketing | Sports marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010258208