Effectiveness of product recommendation framing on online retail platforms
Junhui Zhang, M.S. Balaji, Jun Luo, Subhash Jha
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Junhui ; Balaji, M. S. ; Luo, Jun ; Jha, Subhash |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 153.2022, p. 185-197
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| Subject: | Norm-based recommendation framing | Online retailers | Recommendation framing | Recommendation size | Recommender system | Personalisierung | Personalization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Prospect Theory | Prospect theory | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.08.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534007