Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chingching Chang
| Year of publication: |
2009
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|---|---|
| Authors: | Chang, Chingching |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 2, p. 175-194
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| Subject: | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812268