Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa, Wong Foong Yee and Jun-Hwa Cheah
| Year of publication: |
2024
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| Authors: | Hadeel Elmousa ; Yee, Wong Foong ; Cheah, Jun-Hwa |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 20.2024, 1, p. 26-49
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| Subject: | attitude | influencer marketing | partial least square | PLS | purchase intention | SMIs | social media influencers | subjective norms | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Influencer | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Partielle kleinste Quadrate | Partial least squares | Beziehungsmarketing | Relationship marketing | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2024.136808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065490