Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Eduardo Torres-Moraga and Ferran Calabuig Moreno
| Year of publication: |
2023
|
|---|---|
| Authors: | Santos, Manuel Alonso dos ; Sánchez-Franco, Manuel J. ; Torres-Moraga, Eduardo ; Calabuig, Ferran |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 2, p. 221-240
|
| Subject: | Congruence | Recall | Sponsorship | Sport management | Sports advertising | Video assistant referee | Sponsoring | Werbewirkung | Advertising effects | Sportmanagement | Sport | Sports | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-05-2022-0107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014331362