Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Qingbin Wang, Tao Sun, Minghao Li and Wen Li and Yang Zou
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Qingbin ; Sun, Tao ; Li, Minghao ; Li, Wen ; Zou, Yang |
| Published in: |
Journal of Chinese economic and foreign trade studies. - Bingley : Emerald, ISSN 1754-4408, ZDB-ID 2460495-1. - Vol. 6.2013, 1, p. 4-18
|
| Subject: | Products made in China | Solomon four-group design | "Made in China, Made with the World" TV advertisement | Effectiveness of TV advertisement | Advertising | Television | China | United States of America | USA | United States | Werbung | Herkunftsbezeichnung | Designation of origin | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347089