Effectiveness of trade-ins and price discounts : a moderating role of substitutability
Xiaobing Xu, Rong Chen, Jin Zhang
| Year of publication: |
2019
|
|---|---|
| Authors: | Xu, Xiaobing ; Chen, Rong ; Zhang, Jin |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 70.2019, p. 80-89
|
| Subject: | Loss aversion | Price discounts | Substitutability | Trade-ins | Waste aversion | Rabatt | Rebate | Substitutionsgüter | Substitute goods | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | Niedrigpreisstrategie | Low-cost strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.joep.2018.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305558