Effectiveness of website personalization : does the presence of personalized recommendations cannibalize sampling of other items?
David Bodoff and Shuk Ying Ho
| Year of publication: |
2015
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| Authors: | Bodoff, David ; Ho, Shuk Ying |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 2, p. 208-235
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| Subject: | Consumer search theory | field experiment | longitudinal study | sampling pattern | sequential search | website personalization | Website | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Stichprobenerhebung | Sampling | Experiment | Persönlichkeitspsychologie | Personality psychology | Personalisierung | Personalization | Feldforschung | Field research | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2016.1087821 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011434030