Effectiveness of self-run vs. third-party sales channels on the consumers' purchase intention : a multi-method exploration of the moderating role of review volume
Lijuan Song, Zan Mo, Yue He, Jianhua Liu, Huijian Fu
| Year of publication: |
2024
|
|---|---|
| Authors: | Song, Lijuan ; Mo, Zan ; He, Yue ; Liu, Jianhua ; Fu, Huijian |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 2, p. 263-277
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2194 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507171