Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce
Gerhard Wagner, Hanna Schramm-Klein and Sascha Steinmann
| Year of publication: |
2013
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|---|---|
| Authors: | Wagner, Gerhard ; Schramm-Klein, Hanna ; Steinmann, Sascha |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 5, p. 571-581
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| Subject: | multichannel e-commerce | online shopping | e-channels | synergy | complementarity | multichannel retailing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Synergie | Synergy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222147