The Effects of Effort and Intrinsic Motivation on Risky Choice - Providing a unifying framework for, and demonstrating, the effects of effort and intrinsic motivation on risky choice.
| Year of publication: |
2003
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| Authors: | Kivetz, Ran |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 22.2003, 4, p. 477-502
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