Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis
| Year of publication: |
2008
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| Authors: | Gomez, Miguel I. ; Rao, Vithala R. ; Yuan, Hong |
| Institutions: | Agricultural and Applied Economics Association - AAEA |
| Subject: | Agribusiness | Industrial Organization | Marketing |
| Extent: | application/pdf |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida Number 6247 |
| Source: |
Persistent link: https://www.econbiz.de/10005523032