Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives
| Year of publication: |
2002
|
|---|---|
| Authors: | Sengupta, Jaideep ; Johar, Gita Venkataramani |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 29.2002, 1, p. 39-56
|