Effects of inertia and satisfaction in female online shoppers on repeat-purchase intention : the moderating roles of word-of-mouth and alternative attraction
Ying-Feng Kuo; Tzu-Li Hu; Shu-Chen Yang
| Year of publication: |
2013
|
|---|---|
| Authors: | Kuo, Ying-feng ; Hu, Tzu-li ; Yang, Shu-chen |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 23.2013, 3, p. 168-187
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Kundenzufriedenheit | Customer satisfaction | Kaufmotiv | Consumer motivation | Virales Marketing | Viral marketing | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759421