Effects of age and time of day on Internet advertising outcomes
Kendall Goodrich
| Year of publication: |
2013
|
|---|---|
| Authors: | Goodrich, Kendall |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 4, p. 229-244
|
| Subject: | advertising | online | age | attention | mere exposure | attitude | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Altersgruppe | Age group | Werbewirkung | Advertising effects | Alternde Bevölkerung | Aging population |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010187617