Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Anneroos R. Smink, Eva A. van Reijmersdal, and Sophie C. Boerman
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Smink, Anne R. ; Reijmersdal, Eva A. van ; Boerman, Sophie C. |
| Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 85-96
|
| Subject: | Brand familiarity | Product Placement | Product placement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011688301