Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
| Year of publication: |
2006
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|---|---|
| Authors: | Sriram, S. ; Chintagunta, Pradeep K. ; Neelamegham, Ramya |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 5, p. 440-456
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