Effects of channel members' customer-centric structures on supplier performance
Year of publication: |
2019
|
---|---|
Authors: | Crecelius, Andrew T. ; Lawrence, Justin M. ; Lee, Ju-Yeon ; Lam, Son K. ; Scheer, Lisa K. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 1, p. 56-75
|
Subject: | Marketing channels | Customer-centric structure | Value capture | Supplier performance | Financial performance | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Unternehmenserfolg | Firm performance |
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