Effects of channel members' customer-centric structures on supplier performance
Andrew T. Crecelius, Justin M. Lawrence, Ju-Yeon Lee, Son K. Lam, Lisa K. Scheer
| Year of publication: |
2019
|
|---|---|
| Authors: | Crecelius, Andrew T. ; Lawrence, Justin M. ; Lee, Ju-Yeon ; Lam, Son K. ; Scheer, Lisa K. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 1, p. 56-75
|
| Subject: | Marketing channels | Customer-centric structure | Value capture | Supplier performance | Financial performance | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-018-0606-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011996685