Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Joyce Van Dijk, Gerrit Antonides and Niels Schillewaert
| Year of publication: |
2014
|
|---|---|
| Authors: | Van Dijk, Joyce ; Antonides, Gerrit ; Schillewaert, Niels |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 38.2014, 1, p. 110-118
|
| Subject: | Co-creation | consumer perceptions | brand personality | innovation | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenintegration | Customer integration | Markenführung | Brand management | Wahrnehmung | Perception | Markenartikel | Brand | Innovation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242777