Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification
Jungkeun Kim; Jae-Eun Kim; Jongwon Park
| Year of publication: |
2012
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|---|---|
| Authors: | Kim, Jungkeun ; Kim, Jae-eun ; Park, Jongwon |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 869-881
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| Subject: | Produktpiraterie | Product counterfeiting | Kaufentscheidung | Purchase decision | Kognition | Cognition | Verantwortung | Responsibility | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579956