Effects of commitment on intentional loyalty at the person-to-person and person-to-firm levels
Christer Strandberg, Olof Wahlberg, Peter Öhman
| Year of publication: |
September 2015
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|---|---|
| Authors: | Srandberg, Christer ; Wahlberg, Olof ; Öhman, Peter |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 20.2015, 3, p. 191-207
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| Subject: | affective commitment | calculative commitment | intentional loyalty | personal advisers | banks | mass affluent customers | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mitarbeiterbindung | Employee retention | Kundenzufriedenheit | Customer satisfaction | Emotion | Privatkundengeschäft | Personal banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/fsm.2015.13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011480279