Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Akira Asada, Meimei Yan, Yong Jae Ko and Joon Sung Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Asada, Akira ; Yan, Meimei ; Ko, Yong Jae ; Lee, Joon Sung |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 32.2023, 2, p. 137-149
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| Subject: | corporate social responsibility | sponsor commitment | sponsor-sponsee fit | consumer attitude | word of mouth | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Sponsorship | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.322.062023.04 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315787