Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment
| Year of publication: |
2005
|
|---|---|
| Authors: | Nyer, Prashanth U. ; Gopinath, Mahesh |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 22.2005, 12, p. 937-954
|