Effects of consumer–cause fit and consumer–product fit of cause‐related marketing on product purchase intention
| Year of publication: |
2020
|
|---|---|
| Authors: | Sung, Hyein ; Kim, Junyong ; Choi, Hyewon |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2020, 3 (27.11.), p. 791-802
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1909 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012406604