Effects of country of origin and importers' innovativeness in new product trials
Giovanna Pegan, James Reardon and Donata Vianelli
| Year of publication: |
2022
|
|---|---|
| Authors: | Pegan, Giovanna ; Reardon, James ; Vianelli, Donata |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 11, p. 2344-2360
|
| Subject: | Category-country image | Domain-specific innovativeness | Exporters | Involvement | Product typicality | Value and premium products | Innovation | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-04-2020-0200 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455407