Effects of cross-functional integration on NPD success : mediating roles of customer and supplier involvement
Year of publication: |
2021
|
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Authors: | Kang, Mingu ; Lee, Gukseong ; Hwang, David W. ; Wei, Jiang ; Huo, Baofeng |
Subject: | cross-functional integration | customer involvement | manufacturing firms | NPD success | supplier involvement | Lieferantenmanagement | Supplier relationship management | Produktentwicklung | New product development | Kundenintegration | Customer integration | Industrie | Manufacturing industries | Innovationsmanagement | Innovation management |
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