Effects of customer and innovation asset configuration strategies on firm performance
Eric Fang, Robert W. Palmatier, and Rajdeep Grewal
| Year of publication: |
2011
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|---|---|
| Authors: | Fang, Eric ; Palmatier, Robert W. ; Grewal, Rajdeep |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 3, p. 587-602
|
| Subject: | Ressourcenorientierter Ansatz | Resource-based view | Kreativität | Creativity | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161342