Effects of customer equity drivers on customer loyalty in B2B context
B. Ramaseshan, Fazlul K. Rabbanee and Laine Tan Hsin Hui
| Year of publication: |
2013
|
|---|---|
| Authors: | Ramaseshan, B. ; Rabbanee, Fazlul K. ; Hui, Laine Tan Hsin |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 4, p. 335-346
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Dienstleistungssektor | Service industry | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009747467